A new cancer screening and symptoms awareness campaign has been launched by NHS Nottingham and Nottinghamshire Integrated Care Board, Bassetlaw Place-Based Partnership and local cancer support charity, Aurora Wellbeing Services.
The innovative campaign, funded by the South Yorkshire and Bassetlaw Cancer Alliance, aims to raise awareness of the signs and symptoms of breast, prostate, bowel, and cervical cancer, and lead to an increase in early diagnoses.
The initiative aims to empower individuals to be proactive about their health by encouraging them to “check their bodies as much as they check their phones.”
The co-produced campaign brings together community organisations, healthcare providers and local authorities to address the importance of early detection and timely medical intervention. By promoting awareness and education, the campaign seeks to reduce the impact of cancer in Bassetlaw.
“We hope that by encouraging people to check themselves regularly for the signs and symptoms of cancer, they will seek medical help sooner for any worrying symptoms. Early diagnosis of cancer gives the best chance for successful treatment. “By placing campaign materials with clear information on the signs and symptoms to look out for in easily accessible locations, we hope to make this important information a part of daily life for Bassetlaw residents.”Dr Eric Kelly, Clinical Lead, Bassetlaw Place-Based Partnership
“We are proud to support initiatives that promote early detection and symptom awareness. By investing in community-driven initiatives, we hope to empower individuals to take charge of their health and wellbeing, increase the number of cancers diagnosed at an earlier stage, and give people more chance of living a long, healthy life post-treatment.”Dr Louise Merriman, Clinical Lead at South Yorkshire and Bassetlaw Cancer Alliance